AI in marketing: how to create adverts that attract attention
Creating an ad from scratch is a complex task that requires human and time resources. Today, however, artificial intelligence is coming to the aid of marketers. Used correctly, it can become a valuable tool for creatives. Let’s look at the main ways in which AI will be effective.
One of the most common applications of AI in advertising campaigns is the creation of 3D images. This format offers excellent image detail and attracts attention with its realism. Thanks to 3D, the customer can appreciate all the product’s benefits and see its features. This can be an incentive to make a purchase decision.
Spheres to use volumetric images
- Automotive. Using 3D images, AI makes it possible to show customers all the elements of the interior and even look under the bonnet.
- Real estate sector. A 3D virtual tour provides an opportunity to evaluate a property without being present. Alternate reality tools can also be used to walk around the premises.
- Fashion and beauty industry. Detailed 3D visualisation shows how clothing and accessories will look on the figure. The technology also demonstrates how cosmetics look on the skin. This format is particularly effective for promotion on social networks.
- Design and interiors. 3D applications allow you to see how this or that piece of furniture will look in an interior.
Volumetric images and videos are also used in other industries. It is possible to experiment and create creatives of different orientations. The main advantage of AI, in this case, is the speed of work. AI can complete tasks that would take a specialist several days in a matter of minutes. Popular programs for creating 3D creations include Spline, Vizcom, and Meshcapade.
You can often find photos of real objects that have been processed using AI. These images look colourful and always attract attention. This approach is mainly for increasing social media reach. Considering the role of these platforms in promotion, this option is quite effective. With the help of AI, an image can be given an unusual shade and shape correction. The technology can also be used to add unique visual effects that are difficult to achieve using traditional methods.
Creating images for advertising using artificial intelligence works well. Popular tools include Midjourney and DALL-E. Here, you can make a large number of variations on a single theme in a short period.
Disadvantages of the technology
When using AI tools to create adverts, it is vital to bear in mind the drawbacks. Artificial intelligence is still imperfect, and the result of its work may not be what you expect. The most common errors in image generation are the wrong number of fingers or limbs. However, all these peculiarities can be minimised by having a transparent ToR. You can start with simple tasks, such as changing the background in existing creatives. In addition, the introduction of AI into marketing processes should take place in synergy with humans. This is the only way to achieve the expected results.
