What a targetologist should be able to do
One of the tools for promotion is advertising on social networks. It is adjusted for a specific target audience, which increases the chances of success. The targetologist is in charge of setting up and running such advertising campaigns. His tasks and professional skills are different from those of SMM specialists and marketers, although they all work with social networks.
SMM specialist engaged in page maintenance, content, and communication with clients. Marketer organizes all these processes, allocates budgets, approves the content plan, and predicts the results of the promotion. The work of the targetologist is to run advertising campaigns, launching and optimizing them. His task is to increase the sales of products or services, attract the attention of users, and convince them that the offer is extremely beneficial for them.
To answer the question of who is a targetologist, it is necessary to take into account that he is also engaged in brand promotion, increases its recognition, and creates a positive image among potential buyers. This goal is most relevant for new companies, which are just entering the market and do not yet have wide popularity.
The activity of a targetologist is of great importance when a brand has lost its credibility due to circumstances. Then the specialist helps the company improve its image through a well-organized advertising strategy. However, the task of improving the reputation is more of an exception than an everyday occurrence. More often than not, his goal is to increase sales.
With properly tuned advertising, the user will see the product offered in various social systems. At the same time, the specialist needs to convince the potential client of the benefits of the product or company, which can be extremely difficult. The targetologist must have a number of skills that help to increase the effectiveness of the ads.
Before launching a campaign, it is necessary to conduct a comprehensive analysis of the market, to study competitors and their approach to promotion. The knowledge of social networks and the understanding of how their algorithms work will be essential for the targetologist. Such experience helps in creating creatives and launching ads, and the most effort is spent on the initial setup, then the process is more automated.
In addition, a targeting specialist should have basic skills with graphic editors and be able to edit commercials. Special attention should be paid to the targetologist-arbitrators, who are engaged in attracting traffic. Their goal is to motivate the user to go to the site and perform the target action. In this case, advertising and creating creatives help to build traffic.
In addition, many specialists do not only promote through social networks, they also set up contextual advertising. This gives an opportunity to increase their professionalism and provide clients with a wide range of services for more money.
It should be understood that the market and users’ needs are changing rapidly, so the targetologist should regularly monitor trends and improve their skills.
