How to get consumers to pay attention to a new product
Creating a new product and launching it in a saturated market is challenging. The product has to be useful and of high quality. However, even meeting these parameters does not guarantee that your offer will appeal to customers. This is where a well-designed promotion strategy comes into play.
To market a new product, you must first focus on the category of loyal customers. This group of customers is more likely to be interested in it. In addition, these customers will be happy to share their impressions on social networks and among their acquaintances. Presenting a new-generation product can be a closed event for a certain circle of customers. Regular customers can also be invited to test the product and share their impressions.
Another effective promotional tool is a special offer. For example, you can announce a discount for those who buy the product first, or give everyone small gifts. This also includes the provision of coupons for purchasing another product or the opportunity to buy it at a reduced price. It is also possible to offer a good deal on a loyalty program.
Online marketing
Remember to advertise on Google via its Business Profile service. Here you can upload photos and information about a new product and talk about a promotion or an increase in a product group in the online shop. It’s handy if your profile has a question-and-answer box. This way, you can communicate with customers and inform them about changes.
Social media is a popular way to promote. Organizing various competitions and giveaways works well for this audience. According to a study by OutGrow, Facebook contests help to attract approximately 34% of new customers. In this way, you can significantly increase organic traffic. For example, when a new restaurant opens, winners of a raffle will receive a free lunch, and when promoting an educational project, the opportunity to take a course for free.
Test before promoting
Before promoting it is necessary to test product relevance. Online surveys and focus groups are used for this purpose. The latter can be done on social media or by adding a link to a questionnaire on the website or in promotional materials. Analyzing the responses allows you to improve the product and outline a strategy for consumer branding. The company will know what customers like/dislike. Based on this data, properly developing a strategy will be possible.
These are only a small part of the marketing steps to promote. It can also be used for branding or to increase audience loyalty.
