Short videos and their effectiveness in promotion
Short videos have been trending in content marketing for some time now, and they are becoming increasingly relevant. Videos up to 60 seconds long and in a vertical format owe their popularity to the social network TikTok. TikTok has shown that content with a concise and original presentation of information is in demand. According to data, TikTok’s user engagement rate is 7 times higher than Instagram and 119 times higher than Twitter. This is due to the rapid updating of content on this social network, which encourages users to watch more and more videos.
Other platforms have followed in TikTok’s footsteps, giving rise to the Shorts format on YouTube and the Reels format on Instagram.
Advantages of short video:
- the return on investment is 30%, which is higher than for other content creation;
- 72% of users learn about new brands and products from short, vertical videos rather than text;
- 78% of marketers confirm that the use of such videos increases sales;
- approximately 1.5 billion users watch YouTube Shorts each month.
Vertical videos can be uploaded to multiple social networks at the same time, allowing them to reach a wide audience. This video format is based on the fact that most users view content from smartphones and do not want to rotate their devices horizontally.
Why you should include short video in your marketing strategy
The short video format is a versatile way to capture users’ attention. Instead of creating individual videos, you can create clips from long-form footage. In this way, you can educate consumers about a product or brand in small doses and remind them regularly. Motivational short videos work well in this case; they get a lot of views.
For travel companies or those involved in services and events, short videos can help showcase their work and benefits to a wide range of potential customers. Users will want to contact the company for services after watching inspiring short clips of resorts or grand celebrations.
Companies often use short videos on Facebook to promote their products. You can’t hide the recommendation box on this social network, so even if the user doesn’t want to watch the video, they will still pay attention to it. And if it is well made, the user may become interested in the content.
Videos can be made for many reasons, but they are often entertaining. They can also be used to promote a company or product. You just must make the right connection between the subject and the brand.
The short format is ideal for educational content. It gives the user new knowledge in an easy and understandable way.
Vertical videos of up to 60 seconds are an effective promotional tool. Companies in all sectors should use them.
