Rakuten Advertising improves partner discovery for advertisers
Rakuten Advertising has announced a new solution for finding partners to achieve marketing goals. Based on artificial intelligence, the programme helps build a collaborative process between advertisers and publishers.
Partnership Discovery is part of the company’s large-scale programme to bring innovation to affiliate marketing. According to the authors of the initiative, AI will help platform participants to cooperate with the best representatives of the sphere. As a result, companies will be able to improve the efficiency of their advertising campaigns and increase revenues. Partnering with the best publishers will allow them to focus on audience engagement.
Benefits of Rakuten’s new solution
The Partnership Discovery platform provides the ability to:
- assign precise tagging across multiple product categories. In total, the Google Product Taxonomy offers more than 6,000 categories for this purpose;
- analyse and select publishers with the best results for a specific product category. Search from the vast number of annual sales that come through the Rakuten advertising network;
- use alternative search terms and select different categories to get the best results. This allows you to target publishers with high reach.
Nick Stamos, head of Rakuten Advertising, sees great potential in the new platform. In his opinion, the solution perfectly combines the capabilities of AI and the experience of the company’s specialists. Thanks to this synergy, creating a platform that meets the advertisers’ needs and allows for implementing the publishers’ professionalism has been possible.
In addition, Rakuten’s AI will enable customers to forge new partnerships and improve existing ones. To find business contacts, the solution offers filters by different categories:
- Sales ratio by product type. It allows you to track the percentage of sales a publisher generates from a specific category.
- Classification. It categorises publishers according to their level of performance. They are assigned different statuses on the platform, such as ‘Gold’, ‘Silver’ and others.
- Business model. Partners can be selected to suit the organisation’s individual needs best, such as those working with cashback or price comparison sites.
- Partnerships. It separates publishers based on their status and time in business.
Each platform user can choose the optimal filter settings and search conditions for the most productive integration.
Company overview
Rakuten Advertising is part of the Japanese holding company Rakuten. It has been a leader in the industry since its foundation in 1996. The company provides affiliate marketing solutions. Its tools help companies increase their visibility and attract an active target audience.
The company develops unique solutions based on artificial intelligence and other advanced technologies for its clients. This allows for maximum results from the collaboration and opens up opportunities for flexible scaling.
