YouTube podcasts as a way to promote audio shows
Podcasting is one of the most popular forms of media. Millions of people around the world watch or listen to the shows of various creators. As a result, competition in this niche is growing rapidly, making it harder for creators to get users’ attention. This is forcing content creators to look for ways to expand their audience. One strategy is to turn audio shows into YouTube podcasts with a video overlay.
Jay Clouse, founder of Creator Science Media, sees this as an effective way to monetise his content. Turning shows into videos has several advantages for the platform, he says:
- YouTube’s algorithms expose videos to new users, unlike podcast apps;
- the more users watch a video, the more the platform actively promotes it;
- the video format helps to attract audiences that are not podcast listeners;
- visuals open up new opportunities for creativity and show enhancement;
- videos with clips from the show can encourage users to listen to audio interviews.
Audio-only content limits the opportunities for promotion and audience building. However, the YouTube platform offers a variety of tools to monetise your product.
How to optimise content for the platform
For a podcast to get full views and attract users, the format needs to be optimised for the platform’s algorithms. Creators need to be ready to compete with successful shows. YouTube’s homepage and sidebars feature videos from popular channels such as MrBeast. The key here is to capture the user’s interest at a glance.
It is also important to consider the length of the videos. Most popular videos on the platform are short but visually appealing and dynamic. The very format of podcasts implies the transmission of conversations over a long period of time without actively changing the image. With this in mind, authors need to consider colourful video packaging and an intriguing title. A good option would also be to use different visual inserts during the podcast. SMM, whose strategy aligns with the target audience’s interests, will be of help. In this case, it is also significant to understand the type of user the content will be for. It is, therefore, better to take a theme and convey it through the visual design, title and content of the podcast itself. As for the title of the video, it should not be longer than 75 characters. Otherwise, YouTube will cut it off.
Pay particular attention to the quality of the image. Not all authors have the means to rent a studio or professional equipment to film. However, there are other ways to create an attractive visual. It is vital to ensure sufficient lighting and good sound. By choosing the right angle, you can exclude the surrounding objects from the frame and focus only on the show’s participants.
