Google text ads as an effective tool for an advertising campaign
One of the most effective tools for online promotion is digital advertising. It comes in a variety of formats, depending on the characteristics of your target audience and your business needs. However, the key to successful promotion is a properly designed Google text ad. Advertising on the most popular search engine should carry a message that will work for the correct category of consumers.
The primary purpose of the ad is to attract the attention of potential customers. This can take the form of text or imagery with an invitation to act. This is how a company encourages consumers to buy a product or introduces them to its business.
How to make advertising effective
The first step in developing an advertising campaign is to describe the objectives and needs of the target audience. The text of the advertising message should help achieve the company’s goals and, at the same time, interest the consumer. The content should be in line with the characteristics of the target audience.
Clearly identifying the objectives is necessary to create an effective campaign. You should make different settings in the Google Ads Advertising Cabinet for each objective.
Keywords are the basis of the text ad. They are responsible for attracting traffic and reaching your target audience. To understand which keywords to use, you can use particular services. These services serve the purpose of tracking and analysing search query statistics. This information helps to understand how users search for specific products or companies on the network.
Your ad should include keywords and a call to action (CTA). This is where the business directs the consumer, informing them of the steps to take for future collaboration. Do not forget about the ad’s design—it should attract attention with high-quality visuals.
Types of adverts
There are 11 types of ads available in the Google Ads service. They are grouped into 6 types. The most popular are:
- Ads that contain a phone number. In this case, when the user clicks on the ad, they do not go to the website but can immediately make a phone call.
- Text ads. They contain a headline and a brief description of the website address. Banners can also include content and other formats, such as video.
- Downloadable media ads. The company independently creates creatives and uploads it to Google Ads.
- Adaptive search banners. Placed in the output, these are visually indistinguishable from search results.
Ad types vary depending on where they are placed. Contextual content also plays a role. Depending on audience preferences and advertising objectives, this can be text, video, or images.
Advertising campaigns can be paid for in various ways. A common option is the PPC (pay-per-click) model.