How a unified data strategy helps improve business performance Data drives the modern marketplace. Analysing vast amounts of information provides ...

How to effectively build collaboration with Influencers Influencer marketing has become one of the most effective promotional tools on social ...

Branding mistakes and how to avoid them Branding strategy is important for corporations and small businesses alike. In most cases, ...

What are the benefits of advertising automation With the development of artificial intelligence, advertising automation has become one of the ...

Critical chain project management and its features The critical chain project management (CCPM) helps to identify risks in project implementation. ...

How B2B customer retention helps to grow a company B2B customer loyalty is a key development strategy. It improves profitability ...

Brand equity and its components Brand equity is the main driver of a company's attractiveness to customers. And brand equity ...

Advertising campaign and its components A well-designed advertising campaign does more than just help a company sell products. Thanks to ...

How to apply the Monte Carlo method The Monte Carlo method is an effective way of managing risk. Experts from ...

Marketing expert Yuriy Dubkov explains how CRM strategies for effective customer retention and marketing optimization  Customer loyalty plays an important ...