What are the benefits of advertising automation
With the development of artificial intelligence, advertising automation has become one of the most effective advertising tools. AI opens up a wide range of business opportunities, which more than justifies the investment in innovation. AdTech is actively evolving, increasing the demand for its tools. And today, the introduction of innovation is not a competitive advantage, but a necessity for normal functioning.
Popular advertising services use AI to implement marketing campaigns. Google Ads, for example, takes care of audience data analysis, bid selection and targeting. Algorithms track consumer behaviour and adapt ads accordingly. This ensures maximum efficiency and rational use of advertising budgets.
The technology also helps to analyse competitors. This provides an opportunity to strengthen the marketing strategy and differentiate from other companies.
Benefits of using AI
Automation is one of the key advantages of modern digital technologies. Specialised programmes take over routine tasks, freeing up specialist resources for more creative and strategic work:
- Tools automatically insert keywords and target the right audience. They deliver the most effective combinations to interested users.
- Programmatic advertising adjusts bids in real time and chooses the platform to run ads on. AI personalises the marketing message to ensure maximum targeting.
- Programmatic solutions optimise the advertising campaign and adjust the number of impressions. This increases the likelihood of conversions.
- AI takes care of blocking bots and cutting off spam and untargeted traffic.
- All of this provides maximum personalisation, thanks to which CTRs increase significantly.
Modern marketing automation systems deliver excellent results. They allow you to offer a product to a user before they even know they need it. This feature is based on high-quality analysis of data sets. Robots collect information from various sources and study the consumer’s online behaviour. As a result, AI knows almost everything about the preferences of the target audience. The result is targeted advertising that helps businesses increase sales.
Using AI to create content is becoming more and more popular. And it is not just about generating articles and images. Several AI services can convert text or audio into video. Machine learning-based programmes create videos on a given topic and add a voiceover. What is more, such videos look professional and are well-received by users.
By applying such solutions, companies can not only speed up the process of content creation but also optimise costs. Thanks to AI, the need to rent equipment, film sets and hire actors or narrators is reduced.
However, despite the many benefits, it is important to consider the technology’s drawbacks. Artificial intelligence is still imperfect; it makes mistakes and hallucinates. Its use must therefore be accompanied by human supervision.
