Using AI in Google Ads: Artificial Intelligence features
Artificial intelligence has had a significant impact on many business sectors, including advertising and promotions. Innovation has changed the digital marketing landscape, providing new opportunities to improve the effectiveness of advertising efforts. One way to achieve these results is through the use of AI in Google Ads.
One key benefit of this service is regular updates. The developers follow market trends and try to provide advertisers with a convenient and functional tool. The introduction of artificial intelligence into the programme helps to achieve excellent results and significantly simplifies the work of marketers.
Approach benefits
AI in Google Ads for promotion is divided into two types. The first is responsible for creating and maintaining ad campaigns. In addition, this AI sets bids based on the analysis of various factors.
The second type of AI represents tools for external resources. However, this direction is still incomplete. We are mainly talking about chatbots, such as Gemini. It is not possible to fully trust them for the advertisement creation, as they often do not comply with the requirements. What is more, chatbot texts are rather abstract and usually lack context.
At the same time, AI has shown promising results when used to accompany search campaigns. To increase the efficiency of advertising, artificial intelligence uses the following functions:
- intelligent bid allocation;
- adaptive search ads;
- keyword selection and matching.
One of the key achievements of Google Ads’ intelligent service is the ability to assign bids. The robot automatically adjusts keyword costs, eliminating the need to set them manually. The service makes changes based on the processing of digital signals, including user queries.
Keyword match types serve to expand coverage. This involves comparing queries for the best match with the specified keys. This approach helps to increase the number of clicks. However, there is a risk of attracting irrelevant traffic.
Another innovation is RSA (Robotic Search Ad). Artificial intelligence combines different creative and headlines to create the most relevant ad message. This can increase conversions by an average of 12%.
Performance Max overview
As part of using Google Ads, advertisers have access to the Performance Max tool. This intelligent system helps to achieve good results by:
- increase user reach;
- automate some tasks;
- boost the efficiency of advertising campaigns;
- improve return on investment.
Performance Max guarantees the launch of marketing campaigns across all Google platforms. Ads are displayed on the search engine, Maps, YouTube, Gmail and other resources.
This tool offers the Asset Generation feature, which greatly simplifies the creation and editing of campaigns. Based on the analysis of a specific page, the AI provides a concise description of the company’s products and services. The robot independently creates the text and headline and selects images.
