AI tips: how to use the potential of AI in marketing
Artificial intelligence saves specialists time and energy by taking over routine tasks. Business advisor Yuriy Dubkov explains that, when used correctly, the technology can make marketing more efficient. All you need to do is use AI tips to make the machine-human interaction as productive as possible.
How to use AI capabilities
The most important rule when implementing AI is that detailed query = great results. The expert must provide the right information for the tool to produce a practical solution. The prompts must be:
- specific;
- clear and described in simple words;
- filled with information relevant to the topic;
- written in complete, extended sentences.
The better the problem description, the less AI will need guidance questions.
Surveys show that 51% of marketers write three prompts to generative AI to get the correct information. The primary purpose of interaction for professionals is to automate routine tasks. Thanks to AI, marketers have more time for more creative activities. However, AI products are also helpful for the creative component of the marketing process. Technology is a universal tool whose potential is virtually limitless.
Examples of hints
A business advisor Yuriy Dubkov gives several types of advice that can help marketers make the most of AI’s capabilities. Firstly, they focus on content creation. Among them:
- Educational. This content helps specialists find ideas for creating content on popular topics relevant to users.
- Informative. It enables you to create publications with valuable information for the reader.
- Technical tips will help you implement technical projects and write documentation for them.
- Artistic. This type of tip requires extraordinary effort. In this case, AI can provide ideas and specific materials. For example, with the help of Midjourney, it is possible to create unique images for the publication design.
One of the most critical components of marketing is lead generation. This allows you to attract potential customers and increase the likelihood of increased sales. In this case, AI is an indispensable assistant. The tool helps choose the optimal promotion method focused on a specific category of consumers. To do this, it is necessary to give the programme the right hint. It should contain detailed information about the target group and a description of the characteristics of the buyers. As a result, the marketer receives an algorithm of actions to create a personalised strategy for attracting customers.
Artificial intelligence knows how to work with social networks. It takes into account the peculiarities of each platform, thus increasing the effectiveness of the promotion. Using AI prompts, a marketer can get a text for a Facebook ad or an idea for an Instagram post. The solution can also involve writing a video script or developing a social marketing strategy.
The effectiveness of the interaction with the innovation depends primarily on the correct description of the problem. AI cannot yet understand all aspects of human emotion and context. Therefore, prompts should be as detailed as possible, without unnecessary descriptions that may divert attention.
