Why Amazon sellers should adopt AI tools
Amazon’s marketplace is one of the most lucrative in e-commerce. However, it is becoming increasingly difficult for both newcomers and experienced businesses to operate there. Increased competition in all sectors forces companies to seek new ways to profit. And one of those ways is artificial intelligence. Amazon sellers can use AI tools as assistants to improve sales efficiency and gain an edge in the marketplace.
How artificial intelligence takes over the business
Selling on Amazon requires participants to have the speed of response to complete transactions. This helps to complete transactions at the best possible terms. In addition, the business must remain nimble and be able to change tactics quickly in response to market trends. AI that can analyse massive amounts of data and match it with current factors would be ideal.
Artificial intelligence is also helping sellers on Amazon’s marketplace:
- Perform comprehensive market analysis and track changes in buyer preferences. The robot collects and processes data independently and makes recommendations based on niche prospects.
- Improve ad visibility. AI selects the most relevant keywords in Amazon’s distribution centre. It also takes care of optimising ad copy and timing. As a result, you can improve your products’ ranking on the site and expose them to more customers.
- Deliver a better customer experience. Chatbots, such as OpenAI, can improve customer communication and provide round-the-clock support. Based on the conversations, you can identify customer preferences and areas where you need to improve your approach.
This will help optimise business processes and work to attract new customers and retain existing ones.
An overview of useful AI tools for salespeople
In 2023, Jungle Scout launched its AI Assist, which has proven an effective assistant. It handles a range of tasks on Amazon, improving operational efficiency. The AI Assistant collects and analyses reviews and recommends improving the service. It also monitors and optimises financial performance.
CopyMonkey is a virtual copywriter that helps create exciting and selling product descriptions. It makes high-quality copy using keywords, automatically updates information and monitors its relevance.
eDesk is an ideal AI tool for sellers who value the voice of their customers and want to protect their reputation. The solution is designed to collect and analyse feedback. The tool selectively sends feedback requests to customers and customises email newsletter templates. In addition, eDesk helps personalise the approach, promoting customer loyalty.
