What are the benefits of advertising automation With the development of artificial intelligence, advertising automation has become one of the...

Critical chain project management and its features The critical chain project management (CCPM) helps to identify risks in project implementation....

How B2B customer retention helps to grow a company B2B customer loyalty is a key development strategy. It improves profitability...

Brand equity and its components Brand equity is the main driver of a company's attractiveness to customers. And brand equity...

Advertising campaign and its components A well-designed advertising campaign does more than just help a company sell products. Thanks to...

How to apply the Monte Carlo method The Monte Carlo method is an effective way of managing risk. Experts from...

Marketing expert Yuriy Dubkov explains how CRM strategies for effective customer retention and marketing optimization  Customer loyalty plays an important...

How brand equity analysis helps build consumer trust The modern marketplace features oversupply. This, in turn, increases competition and forces...

LinkedIn Ads: new opportunities for the B2B sector The marketing landscape continues to change. This offers new opportunities for businesses,...

Change models for a project: how they work   Managers often make changes to projects to improve them. This is common...