Brand name: how to choose the best option
Creating a business from scratch involves taking a lot of things into account, and one of the key points here is the brand name. It happens that the name of the company comes up quickly and effortlessly and hits the spot, but not all newcomers are lucky. Therefore, it is better to take the time to come up with an original and easy-to-remember name.
The brand name should express the personality of the business, reflecting its values and goals. Through it, people will perceive the company and its products, which means the name should be simple and attractive. Selecting the perfect brand name is a long-term investment that will work for image and recognition in the future.
Before coming up with a brand name, there are a number of factors to consider, such as relevance. No matter how the company grows and develops in the future, it’s important that the name remains consistent, but it’s also consistent with the goals of the business. Otherwise, the name won’t work. It is better not to use various technical terms in the name, which after some time may become obsolete. The optimal solution is to use the initials or the founder’s name for a brand name. With this option, you can not worry that the name will become obsolete.
The company name does not necessarily have to include terms from the industry in which it operates. In this case, it is more about how memorable it is. A striking example is the IT corporation Apple.
Another important factor is globalization. Often, when companies enter markets in other countries, they change their name to one that is more memorable to local consumers. For international companies with multinational teams, the task of naming is even more difficult. Therefore, if a business has ambitions to go beyond the local market, the choice of brand name should take into account how the name will sound in different countries and in different languages. It can sound like the original word in another language, but it should also be easy to remember and evoke positive emotions.
It is not enough just to come up with a nice-sounding name, it must be registered and checked for uniqueness. In addition, this should be done in all the countries where the company will operate. Such a process can take a long time and can be quite expensive.You can get ideas for a company name from a variety of sources. Some take the basis of their favorite writers or prominent people, and some take their favorite fruit. You can also get acquainted with competitors, this will allow you to understand their principles of brand naming. When choosing a name, you have to strike a balance between originality and the risk of scaring off potential customers with an overly extravagant name.
