Branding

Pricing strategies: how to choose the best approach Finding the optimal pricing mix is a complex task that requires market...

How brand evolution can help you stay relevant Companies come and go, and even old companies are not immune to...

What is a fandom, and what is its value for brand development? According to Pollstar, Taylor Swift's world tour became...

How luxury branding creates a dream Luxury branding operates according to its own rules, different from those of mass-market strategies....

What branding trends are relevant in today's marketplace? Changing consumer attitudes and technological advances are impacting the interactions between businesses...

What elements make up the brand message A brand message is a complex concept that refers to the message a...

Brand positioning: an overview of the main strategies Brand positioning is about creating an image of a company that differentiates...

Brand strategy: features of creation A successful brand strategy must be consumer-centric to create a strong relationship between the company...

HR brand as one of the components of brand reputation The reputations of corporations such as Google, Microsoft and Coca-Cola...

Premiumisation as a trend: problems of approach Premiumisation is one of the most popular trends in the market, attracting companies...