Branding
Brand name: what to consider when naming
Brand name: how to choose the best option Creating a business from scratch involves taking a lot of things into...
Key graphic design trends
Graphic design trends: an overview of the main new products New graphic design trends regularly appear on the market. Some...
How emotional design helps retain customers
Emotional design and its components The modern consumer has become spoiled, he comes not just to buy a product or...
Brand archetype as a tool for building effective communication with customers
Why a brand archetype is needed It happens that one product attracts at first sight, while the other repels. In...
Rebrand: how to create a new image for the company
What rebrand is for In the case of a radical change in development strategy, changes in activities, or approaches, companies...
Monogram as a tool for brand identification
The concept of monogram: why a company needs a monogram The concept of monogram is an essential element of the...
Design psychology as an aid to brand promotion
The concept of design psychology: an overview of basic principles Creating the design of the website or the appearance of...
Strategic branding as a way to interact with consumers
What is strategic branding: an overview of the concept Any business begins with the setting of a global goal, around...
The business reputation of the company: how it is affected by the social networks of employees
How a company's business reputation can be damaged by employees' social media A company's business reputation is made up of...
What steps include brand building and promotion
Brand building: step by step instructions Branding is a long-term process that helps build trust with the target audience, influencing...
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