Marketing
How a loyalty programme works: an overview of the strategy
Loyalty programme as a tool for building customer trust A loyalty programme is one of the main tools for customer...
How to use gated B2B content to attract customers
Paid B2B content: consumer benefits Marketing activities are regularly changing, not just for working with the end consumer. Approaches are...
AI tips as a way to simplify the marketer’s activities
AI tips: how to use the potential of AI in marketing Artificial intelligence saves specialists time and energy by taking...
How social marketing has changed in response to consumer behaviour
Social marketing: the evolution of promotional approaches Social marketing is one of the most important advertising tools. However, the sheer...
How account-based marketing improves B2B performance
Account-based marketing: the key elements of an ABM strategy Account-based marketing, or ABM, combines a variety of strategies to work...
What content marketing metrics help evaluate efforts
Content marketing metrics: an overview of popular metrics In most cases, it is difficult to measure the ROI of content...
How to convert audio to YouTube podcasts
YouTube podcasts as a way to promote audio shows Podcasting is one of the most popular forms of media. Millions...
How B2B marketing works in today’s marketplace
B2B marketing: what to consider when implementing a strategy B2B marketing is evolving rapidly, driven by technological advances and changes...
Similarweb service: advantages of the solution for complex market analysis
How to work with Similarweb: features of the service Market analysis is a fundamental tool for developing a marketing strategy....
How multichannel marketing works and its benefits
Multichannel marketing: stages of strategy development Multichannel marketing is an advertising strategy that uses different digital channels to reach as...
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