Marketing
How personalisation strategy affects the success of marketing efforts
Personalisation strategy and its benefits Operating in a highly competitive market requires companies to deliver a unique experience to consumers....
How the workshop helps to gain new knowledge and stimulate positive attitudes
Workshop as a tool for sharing experience and developing skills A workshop is an event where people gather to learn...
Brand representation in marketing as a tool to reach a wider audience
How brand representation helps to attract a diverse group of consumers to a brand Modern marketing focuses on creating visual...
SPIN Selling: how to make a big deal happen
SPIN Selling: the peculiarities of the technique There are different sales methods for various categories of goods. Premium products require...
B2C marketing and how it differs from B2B approaches
Tools to take B2C marketing to the next level The business-to-consumer sector focuses on selling goods and services to the...
Marketing on LinkedIn: how to use the platform to your advantage
Digital marketing on LinkedIn and how to implement it Traditionally, the leading digital marketing platforms have been Facebook and Instagram....
How a loyalty programme works: an overview of the strategy
Loyalty programme as a tool for building customer trust A loyalty programme is one of the main tools for customer...
How to use gated B2B content to attract customers
Paid B2B content: consumer benefits Marketing activities are regularly changing, not just for working with the end consumer. Approaches are...
AI tips as a way to simplify the marketer’s activities
AI tips: how to use the potential of AI in marketing Artificial intelligence saves specialists time and energy by taking...
How social marketing has changed in response to consumer behaviour
Social marketing: the evolution of promotional approaches Social marketing is one of the most important advertising tools. However, the sheer...
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