Marketing
How Google Alerts can help you improve your position on the web
Benefits of Google Alerts for tracking brand mentions Launched in 2003, Google Alerts has become one of the most popular...
Marketing ROI: how to improve the effectiveness of marketing efforts
Marketing ROI: how to improve your return on investment in promotion The implementation of all measures in the promotional strategy...
Customer retention as an opportunity to increase business profitability
Why customer retention is important to a company The American speaker Fred Reichheld once said it costs 5-25 times more...
How the show box helps achieve marketing goals
Show box: features of this type of POS material The marketing term show box has two meanings. On the one...
ORM (Online Reputation Management) and its application to improve brand image
How to increase consumer trust online with ORM Personalization is considered an established trend in the market. It manifests itself...
How evergreen content for websites and social media works
Evergreen content as a source of constant traffic Evergreen content is content that stays relevant to users for a long...
How Web3 will impact digital marketing
What Web3 is and its impact on the digital marketing industry Technology continues to evolve and influence all areas of...
A/B testing: how to test the effectiveness of changes to the site
A/B testing as a tool to improve site usability Site usability and an intuitive interface play an important role in...
TV ads as a reliable tool for attracting customers
TV commercials Since its inception, television has occupied an important place in people's lives, making it a great tool for...
Performance metrics: how to use ROI, ROAS, and ROMI indicators
How performance metrics help grow a business Investments in business development must pay off, and it is desirable that it...
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