Promotion & Advertising
How to create the right Google text ads for your advertising campaign
Google text ads as an effective tool for an advertising campaign One of the most effective tools for online promotion...
How to use the Google Discover service to drive traffic to your website
How Google Discover works: service features Any website's main task is attracting targeted traffic, which allows it to attract customers....
Competitor ads: how to use advertising to analyse the market
How competitor ads can help improve your marketing efforts By analysing your competitors, you can learn from their experiences and...
Why it is difficult to measure social media ROI
Social media ROI and how to improve it According to Sprout Social, 55% of consumers learn about brands through social...
How advertising testing helps to improve ads
Advertising testing: the peculiarities of organising the research The effectiveness of advertising depends on how well the marketing strategy matches...
How lead generation in TikTok helps to increase the number of customers
Lead generation in TikTok: peculiarities of setting up an advertising campaign The market is becoming increasingly competitive, leading to higher...
Direct response advertising: how to get consumers to act quickly
Key direct response advertising strategy tools Direct response advertising is a marketing strategy that encourages consumers to act immediately. It...
How to improve your Google rankings: practical tips
How working with your website content can help improve your Google rankings The rapid pace of digitalisation in the world...
How Amazon sellers can improve their competitiveness
Why Amazon sellers should adopt AI tools Amazon's marketplace is one of the most lucrative in e-commerce. However, it is...
Rakuten Advertising launches partnership discovery solution
Rakuten Advertising improves partner discovery for advertisers Rakuten Advertising has announced a new solution for finding partners to achieve marketing...
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