Promotion & Advertising

How competitor ads can help improve your marketing efforts By analysing your competitors, you can learn from their experiences and...

Social media ROI and how to improve it   According to Sprout Social, 55% of consumers learn about brands through social...

Advertising testing: the peculiarities of organising the research The effectiveness of advertising depends on how well the marketing strategy matches...

Lead generation in TikTok: peculiarities of setting up an advertising campaign The market is becoming increasingly competitive, leading to higher...

Key direct response advertising strategy tools Direct response advertising is a marketing strategy that encourages consumers to act immediately. It...

How working with your website content can help improve your Google rankings The rapid pace of digitalisation in the world...

Why Amazon sellers should adopt AI tools Amazon's marketplace is one of the most lucrative in e-commerce. However, it is...

Rakuten Advertising improves partner discovery for advertisers Rakuten Advertising has announced a new solution for finding partners to achieve marketing...

How to organise an online store promotion Online store promotion is a complex task involving much trial and error. Success...

Is there a need for brand promotion in the metaverse? Following the hype that accompanied the development of the metaverse...