Promotion & Advertising
How sales channels work: an overview of ways to attract customers
Sales channels: how to find an effective one Channels are one of the most important components of a marketing strategy....
Google Algorithms as a way to improve the quality of websites
How to avoid Google Algorithms: recommendations At the beginning of the development of SEO, website publications were texts with many...
Why companies should use short videos: the benefits of the format
Short videos and their effectiveness in promotion Short videos have been trending in content marketing for some time now, and...
How to create disruptive content: guidelines for the process
Disruptive content: what makes it special Every marketer strives to create disruptive content that grabs consumers' attention and gets the...
Aggressive marketing as a promotional tool
When aggressive marketing works Aggressive marketing is a promotional tool based on manipulative and provocative techniques. Such advertising should evoke...
Why image testing should include analysis of all elements
How to do image testing for advertising correctly In most cases, the reason for making changes to creatives or creating...
Luxury segment: peculiarities of promotion of goods and brands
The luxury segment and the psychology of luxury promotion Most consumers are confronted on a daily basis with marketing techniques...
Lead generation: how to turn a visitor into a loyal customer
How lead generation works: peculiarities of the method Lead generation is a tool that allows you to increase user interest...
Retargeting: how advertising helps bring users back
Retargeting: types and features of the tool Retargeting is used by marketers to track users who have previously interacted with...
Ipsos research: Generation Z behavior patterns on the YouTube platform
What behavioral patterns are common to Generation Z Ipsos in partnership with YouTube analyzed the behavior patterns of users who...
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