Customer acquisition strategies: how to choose the best solution
The competition in the market is growing, and every day it becomes more and more difficult to retain existing customers and bring in new ones. Accordingly, the cost of promotion is also growing, which makes it increasingly difficult to achieve high ROI. The way out of this difficult situation can be popular customer acquisition strategies.
The first of them will be a focus on content. In this case, you should focus your actions on three areas:
- SEO – introduce a series of measures that will increase the site’s position in the search engine, as well as help to better meet the needs of the audience.
- Updating content. Changes to older publications will increase their appeal to the audience. This customer acquisition strategy without direct advertising is effective and popular. However, it is important to understand that the information must be useful and relevant.
- Template solutions can help increase the efficiency of processing and using content. For example, templates for email or customer correspondence.
Collaborations with Influencers are another option for attracting customers. In this case, a variety of approaches can be used: brand mentions on social networks, and sponsored content. In addition, guest blog posting tools or giveaways are often used. Such options work great for increasing the audience, but the incentive for the Influencers themselves will be a certain amount of commission from each sale that the company made through them. In this way, the blogger will be interested in both the collaboration and its success. They can attract customers with interesting content, their own use of your products, or other tools to influence subscribers.
Strategies for interacting with your target audience via email have been around for a long time. One option is to resend emails that have never been read. It is important to change the subject line in order to get people interested in reading the new email.
In order to attract as many customers as possible and increase the retention rate, marketers often use viral components, which are embedded in the business. To be effective, however, it’s important to be clear about the incentives that will increase new customers. For example, Dropbox attracts users with the opportunity to get free storage for bringing a friend.
There are different channels for promotion, but that doesn’t mean that every one of them will work for you. It’s important to choose the best option for your specific case and emphasize engagement and social relevance when creating ads.
There are many customer acquisition strategies, and not all of them require large investments. It is important to focus on knowing your target audience and their needs when choosing tools.
