How to send emails to Telegram: the main steps
Sending an email to Telegram is an increasingly popular tool for promotion and increasing the customer base. Thanks to the messenger, you can significantly increase sales volumes and raise the company’s visibility. In addition, sending an email to Telegram makes it easy to communicate with customers and quickly respond to their requests.
In order to send an email to Telegram, you need to decide what kind of mailing it will be. There are three variants. The first type of Telegram mailing contains information that is useful for the client. The information here contributes to increasing the consumer’s interest and desire to purchase a product or service. The purpose of an informational mailing is to increase loyalty on the part of the readers. In addition, such emails help to increase the company’s level of expertise in the eyes of the target audience. This includes such content as articles, announcements of certain events, reviews of products or companies, and much more.
A selling email to a Telegram group gives users the opportunity to introduce the product, and talk about its strengths and unique features. Here you can also send information about discounts and special promotions. For such messages to work, they need to contain a call to action.
Automatic sending is set up so that the user receives the message based on their previous actions. This process is done automatically. For example, on a person’s birthday, they receive a birthday greeting or information about a personal discount in messenger. They also automatically receive data about the order or confirmation of the purchase.
Telegram messages are sent by special services, most of which are free, but there are also services for a fee. It should be remembered that you cannot send messages personally, because the program considers this to be spam and blocks letters. Therefore, the distribution of messages in Telegram is carried out by the subscriber base of the channel or in groups.
Messages should not contain direct links to certain products, in this case, the best option would be native advertising, which does not violate Telegram rules. To avoid getting blocked, it is better to send messages no more frequently than once every 6-7 days, and only to the target audience.
As for the cost of sending emails to Telegram, it depends on the service and the volume of sending. However, it is possible to find free programs at the first stages, although their effectiveness is not always high.
Sending messages in the messenger can only take place to users who have agreed to receive them. Therefore, it is important to gather your own base of readers. A simple way is to send a link to the channel or group to potential customers or to make the transition to messenger on the company website.
