Geomarketing: the effectiveness of reviews and rankings on Google maps
According to studies, about 96% of users use the Internet when searching for certain products, and reading reviews – and only then decide to make a purchase. And most of them turn first of all to search engines. In this case, you can use not only contextual advertising or SEO, but also reviews on Google maps to promote your company. Geomarketing and its tools have proven to be excellent, and if used correctly, they will help to attract as many customers as possible.
It should be noted that reviews work well not only in social networks or on special platforms and forums. They are also effective in the case of promotion through geoservices, including online maps. At the same time promotion through Google maps and other similar programs has a number of advantages, which will be appreciated by businesses:
- Positive feedback on a particular geolocation is a free tool to get as many people as possible to know about the company. And in this case, it is possible to attract a completely different target audience. For example, if a person in a certain geomarketing area is looking for places to shop or restaurants nearby, he will find out about new stores or cafes he hasn’t been to before.
- Search engine algorithms take into account information about the site from navigation services. Thus feedback influences the ranking and position of the resource in the results. In this case, Google first of all pays attention to those companies that provided information about themselves not only on the site but also on the maps. Rating is also taken into account – if it is low, it will be difficult to occupy the top of extradition. On this basis, the purpose of geomarketing may be to obtain an additional channel for the promotion of the company.
- In competitive market sectors, it is extremely difficult to win high positions in search engines without the use of advertising. However, a local search in geoservices, where the company may have a high rating and a large number of positive reviews, will help to remedy the situation. In this case, the search engine will significantly increase the position of the site, even though the company has not resorted to the use of contextual advertising. This option is extremely important for businesses that depend on geolocation.
It is necessary to start promotion on maps with a geomarketing analysis. It is important to understand how the company is represented in a particular service when choosing a particular location, whether it has reviews, and what its rating is.
You should also pay attention to the availability of information about the business: its specialization, address, and contact information. And in the profile also indicate the time of operation, and place photos. Geomarketing works great, and the task of the specialist, in this case, will use all of its possibilities to promote the business. And to do this, you need to encourage people to leave good reviews on the cards.
