How Google Discover works: service features
Any website’s main task is attracting targeted traffic, which allows it to attract customers. To do this, specialists develop various strategies to increase the number of free transitions. An effective solution in this case is using Google Discover.
The service’s principle of operation is similar to that of the search engine. Content publication depends on Google’s algorithms, which analyse many factors. Google Discover is a recommendation feed. It relies on the content the user has seen in earlier browsing sessions. The service is only available in the system’s applications on mobile devices.
Google Discover uses intelligent analysis to provide recommendations. This allows it to assess the user’s behaviour and preferences. At the same time, algorithms select exciting content for each user—news, blogs, and publications.
Benefits of the service
If a company works appropriately with Google Discover, its content will appear more often in recommendations. This, in turn, will bring significant benefits to the business:
- Increased content visibility to a large number of users. The service is audience-targeted. It displays relevant and useful publications to a specific category of users. This puts your company’s content in front of people likely to become customers.
- Get quality traffic. Thanks to the service, the company receives an influx of visitors to the website for free. The only condition is to create interesting content for a specific target audience.
- Reach different categories of consumers. Google Discover uses a personalised approach that allows even niche topics to find their connoisseurs. Algorithms analyse each user’s needs and deliver relevant content.
- Increased brand recognition. Getting featured in the recommendation feed helps a brand reach more potential customers. This helps to increase brand recognition and consumer loyalty.
In addition, Google Discover can be seen as an opportunity to gain an additional traffic source. The service is just as effective as organic search or social media conversions.
Formation of the feed
Google creates the feed using two methods, the first of which is an artificial intelligence system. It uses machine learning technology to analyse and select the most relevant news. It also checks publications for reliability and quality of information.
The search engine’s knowledge network is the second method of selecting content for the feed. This is a huge database of users. It stores information about consumer behaviour and preferences. The system can predict what content will interest users by analysing this information. The result is a relevant feed.
Thanks to these mechanisms, the service offers a personalised approach. The user receives high-quality and relevant content, and the company can count on attracting interested consumers.
