Graphic design trends: an overview of the main new products
New graphic design trends regularly appear on the market. Some of them become forgotten very quickly, while others pass into the section of classical approaches after a while. Anyway, in order to understand what is happening in the industry, it is necessary to study the main innovations in detail.
The inclusive visual is the result of a global dynamic aimed at meeting the needs of different groups of people. In this case, we are talking about greater diversity, focusing not only on Caucasian men or women but also on people of different skin colors, body types, features, and differences. And in design, such a visual should encompass not only the image but also the sound design.
Another trend in modern graphic design is the use of backgrounds with bright graphic elements. This option replaced minimalism, which for a long time remained a favorite. Layering, the presence of patterns both in the background and the main plane is a popular option for designing websites. In this case, boldness is welcome, but it is important not to overload the attention of users. If you have chosen a bright background, then the objects in the foreground need to be large in size. In addition, it is important to adhere to a clear distribution of places for all elements, so the view could move smoothly from one to another. A great solution would be a combination of layering with simple typographics. Optimal contrast should also be created so that the content is readable
Overlay text is one of the standard techniques in the design of printed materials, but more recently it has been used to create websites.
The text is superimposed with various elements – animation, images, use of different colors. It is important to observe the clarity of the text, otherwise, the typographics are violated.
3D effects have become an almost integral part of the design of websites. However, if it used to be separate elements, now the volumetric shapes are perfectly combined with animation. Altogether, it looks like a separate story and arouses interest among users. The main thing is that such a composition moves slowly, and animation comes to life gradually.
The images of people have also changed. More and more designers are now using silhouettes instead of clear faces. These are pictures of people standing with their backs to them, in the distance, and others. Thus there is less emphasis on the ideality of the models, and users perceive the image more positively.
The use of large elements – is a fairly well-established trend in graphic design, but not all web designers are ready for such a step. The best option would be a combination of animation and scrolling, but the overlap of large objects on top of each other can overload the whole picture.
Despite the new trends, it is worth remembering that the design should primarily be harmonious and comfortable for the user.
