Keyword ranking and working with it
Google regularly improves its mechanisms for checking and analyzing sites in order to provide users with the most relevant search results possible. Algorithms are updated several times a year, and resources must also be constantly improved in order to remain in the top ranks. A separate focus in ranking falls on keyword ranking.
Today’s search algorithms have become much better at analyzing the purpose of the query and matching them to the content of pages. And now it is not enough just to fill the site with a large number of keywords, it is necessary to do it correctly. Only then they will be effective in terms of increasing search traffic
To identify a problem on a site or to improve its position, the first step should be to check the keyword ranking. This way you can track progress and understand how effective they are for the site. Exporting keyword data from Google Search Console is a good solution so you can use this list to analyze your site.
By saving this data you will be able to:
- сonduct a detailed analysis of the keyword ranking;
- find out which words are the most important for ranking;
- improve the situation on the site;
- eliminate words and phrases that do not work, but only litter content;
- regularly monitor changes in the volume of search traffic and adjust your strategy in a timely manner.
It is important that keyword optimization be consistent with the global goals that the business is pursuing. In addition, you need to understand the complexity of ranking, and based on that, compose content using keywords of different frequency and competitiveness. For example, when you write an article using certain words, you may put one meaning into them, but Google algorithms will use a completely different meaning when analyzing them. In order for your understanding of keyword ranking to coincide with the search algorithm’s analysis, you should determine the type of query. It can be informational, transactional, and navigational. To do this, you need to understand what stage of the funnel the page users are at. In this case, studying the output, sites at the top, similar queries, and autocompletion offered by the search engine will help.
You can also improve your Google keyword ranking by changing the structure of your site. The simpler and clearer it is for users, the more successfully and faster it will be processed by algorithms. An important point is also the uniqueness of the content, working link content, and good technical characteristics of the resource.When analyzing the keyword ranking, keep in mind your main goal – to attract users. Therefore, focus more on people than on machines. Content should be first and foremost useful and relevant to a given topic. Algorithms, on the other hand, help expand the target audience to include users with related queries.
