Link building: features of the approach
It is not enough just to develop a beautiful and user-friendly website, you need to make it known to as many users as possible. And this is where marketers and other digital specialists come into play, working to ensure that the resource rises in the search engine results. To do this, they use a variety of techniques, among which there is link promotion.
Before making up the output for a particular query, search engines analyze sites, evaluating the topic, the number of links leading to this site and to external resources, the anchor text, and many other characteristics. Robots are clearly monitoring the dynamics of link building and the presence of overspam in the text content. Therefore, do not abuse the frequency of placement of keywords or phrases, it is better to be creative, and promote the resource so that it was as natural to search engines.
First of all, a specialist should pay attention to the quality of promotion links, which depends on the rating of the donor and the text content. Content should be relevant to the stated topic, interesting and relevant.
An important point for the promotion to work is the dynamics of the link profile. It should be consistently positive, without sudden jumps in link building. Also, the link profile of the site should be varied, for example, contain a portion of free links. These are cases where the link is placed in the reviews and directories, social networks, and comments. The paid option involves improving the position of the site through eternal links. The latter represents an article that is placed on a donor site.
In SEO promotion, eternal links are preferable to rental links, because Google has a negative attitude to links with a short life span, and such a site can lose positions.
An effective approach is a promotion with crowd links. In this case, the influence on the target audience is carried out on forums, where users exchange unobtrusive advertising mentioning the site of the desired company in the process of communication. In this case, such communication should be maintained and developed so that as many people as possible participated in the conversation, and the branch of the forum itself has remained active for a long time.
In addition to the options listed above, there are two other types of links – nofollow and dofollow. The first type is used when it is necessary to exclude link indexing. In this case, use the rel nofollow attribute.
Dofollow contributes to the building of link mass, it gives her weight and a positive effect on improving the position of the site in extradition. This option is the most acceptable, but you should respect the measure and not overload the resource with external links.For the link promotion of the site, it is important that resource donors were of high quality, and consistent with the region and the theme of the site. In addition, you should pay attention to the content. Publications should be useful for users, and in the first place created for people, not for search robots.
