Logo development: what details to pay attention to
Logo development requires a comprehensive approach, where it is important to consider every detail. In order not to miss anything, before starting the process it is recommended to make a clear plan of action, which will allow you to focus on the task.
The first thing to start with when developing a logo is its purpose. By creating an original design, you can distinguish the company from competitors, and make it memorable for customers. The main purpose of a logo is to identify the brand in the market, it should become a distinctive sign and be closely associated with products or services. However, this does not mean that the sign should have deep meaning: it is great if it somehow reflects the history and values of the company. But first and foremost, the logo should be memorable and recognizable. In addition, it must be made correctly from a technical point of view.
The first step of logo development includes a thorough study of the brief – and on its basis, the general concept of the image is derived. As part of this, it is important to check whether the preliminary version of the design corresponds to the brand image and its philosophy. And in this case, it is important to assess all the parameters – colors, fonts, and style as a whole. It is necessary to understand how they are perceived by the target audience, and what emotions the logo evokes. The development of the logo and corporate identity is often guided by the psychology of color, which tells about the influence of shades on people. For example, blue brings calm, and red calls for activity, and stimulates action.
When developing a logo, one tries to rely on the name, or rather, its general perception. It is not necessary to duplicate the name of the brand in the sign – rather, they should become an extension of each other.
An important point is also the simplicity of the sign. The first version of the layout is usually made in monochrome to understand the overall concept, and if it looks good in this form, it is supplemented. The logo should not be overloaded with details, it is better to leave it concise, with smooth lines and no sharp angles. Another important parameter is versatility. Logo design is developed for a long time, and at the same time, it must remain relevant. Such an effect will be extremely difficult to achieve if the specialist sticks to fashion trends. It is better to choose a more classic style – brevity always works great.
The purpose of logo development is to distinguish the brand from others. But you have to understand that it has to correspond to the specifics of the company, to be an extension of it. A comparison of the layout with competitors’ logos will help to clarify the situation: this way you can see how different they are or, on the contrary, how similar they are.
Pay attention to the technical details, and the quality of the picture when compressed into different formats. The logo should look great on a large billboard as well as on product packaging.
