Digital marketing on LinkedIn and how to implement it
Traditionally, the leading digital marketing platforms have been Facebook and Instagram. In recent years, however, other social networks have also shown excellent effectiveness. LinkedIn marketing is becoming increasingly popular. The platform focuses on building professional relationships and is a valuable tool for positioning businesses.
LinkedIn is a social network that helps people find professional connections and jobs. Users publish helpful information, develop their skills and exchange opinions. LinkedIn is also an excellent source for finding new customers and employees.
LinkedIn has an audience of more than 1 billion users, of which 67 million are business accounts. The social network’s functionality has all the necessary tools to promote services and products. In addition, the competition is less than on Facebook and Instagram. LinkedIn shows excellent results in implementing a brand awareness strategy. The platform also allows you to generate a large number of leads and increase conversions.
Content is the primary tool of the social network. Quality publications attract the attention of a wider audience. On LinkedIn, users can share publications with their followers from the company page, which increases engagement with the content.
There are two ways to interact on the platform – through a profile and a page. They have different functions:
- pages are publicly available to users, most often used by businesses;
- profiles are a way for individuals to interact.
Both formats use social networking algorithms, but access to the tools is different. For example, a profile is more suitable for direct sales. It allows you to tailor your approach to each potential customer. A great solution would be to use both a profile and a page to attract a wider audience.
Platform tools to attract customers
The platform offers an effective marketing tool called ‘sponsored updates’. In this case, the company pays to place a publication in the feed. The service is provided in two variants: payment per click or thousand impressions. This type of promotion is ideal for building a base for sending offers or email marketing.
An essential part of the promotion strategy is to create your URL. This should include your company name, which will help consumers identify your business. This is particularly important for B2B and professional services businesses.
Filling in user information on the profile and page also affects visibility. Many people forget to fill in the biofield, considering it an afterthought. However, it is a great way to succinctly convey a key message to your audience, outlining the benefits of a company or individual.
LinkedIn users show high levels of engagement in topics that interest them. And when a business chooses effective ways to engage, it can regularly increase its customer base and revenue.
