Marketing ROI: how to improve your return on investment in promotion
The implementation of all measures in the promotional strategy should take into account the return on investment in marketing – marketing ROI. It is essential to pay attention to the operational efficiency of the efforts, which will allow to get the maximum profit and optimise the activities even in conditions of limited resources. There are several ways to increase promotion effectiveness and accelerate marketing ROI.
Marketing channel optimisation
There are several ways to improve the effectiveness of promotional activities, one of which is to optimise operations. To do this, focus on implementing standard marketing processes and assess how much time staff spend on routine activities. By implementing modern digital solutions or simply changing the traditional approach, it is possible to significantly simplify operations. This will increase productivity without putting a strain on the budget.
Often, out of habit, professionals use marketing channels that no longer add tangible value to the business. First, we are talking about traditional forms of advertising, such as radio commercials or billboards. To understand whether this channel is necessary for the company, it is important to analyse its effectiveness. It will also be helpful to consider how competitors work and their approaches.
The digitalisation of marketing efforts
A good way to optimise marketing processes is to introduce automated systems. They take over repetitive activities, freeing up the time of specialists for more complex and important tasks. The main areas of automation are:
- Email newsletter. Various services allow you to customise mailings taking into account target audience segments, a personalised approach, and different digital channels.
- Social media management platforms can automatically create and publish posts and reactions to comments. Services allow for activity across different social networks and accounts.
- Lead Generation. With automation tools, you can improve your marketing efforts to reach potential customers through advertising or targeted websites.
- Content marketing plays a vital role in ROI, and advanced CMS can improve its effectiveness.
- Analytics tools. Programmes automatically collect and process data and provide reporting. Thus, it is convenient to track the progress and effectiveness of marketing on many indicators.
Achieving high ROI values is the result of complex work. It is impossible to get good results only through marketing efforts. Interacting with other company departments is essential to understand business processes and common goals. In addition, approaches in different departments can be helpful in realising marketing goals and vice versa. Therefore, it is important to share experiences and discover new methods to work with the support of colleagues.
