What tasks messenger marketing helps to solve
The popularity of chatbots has given marketers yet another tool to promote and interact with consumers. Messenger marketing makes it possible to improve communication with customers and automate a number of processes to increase the level of quality.
To reach as many target audiences as possible, chatbots integrate with popular social networks and platforms such as Facebook or Telegram. Through such services, users receive up-to-date information about promotions and discounts, new products, and offers.
The Statista study found that the most challenging tasks for 61% of companies surveyed are attracting traffic and lead generation. In addition, popular marketing tools for high consumer reach require serious investment and time. According to recent studies, the number of messenger users exceeds the number in social networks. Taking all this into account, messenger marketing to attract customers is an ideal and, most importantly, an affordable tool.
About 18% of adult users use messengers to communicate with companies and get advice. 43% of the younger generation use such services to look for necessary goods. Therefore a chatbot for brands can cover two tasks at once – providing online support and increasing sales.
Using messenger marketing tools is easy. A company installs a messenger link on its website, such as one from Facebook, so that users sign up to receive the newsletter. The customer will now see images and text messages from the brand and learn about new products or other news. In addition, chatbots allow the user to track order status, book a service, register a purchase, and much more.
Most companies prefer to use Facebook Messenger for this type of marketing. About 1.3 billion people use it, and the number is growing regularly. The first thing to start with is to gather a base of contacts through a subscription form. To do this, they create a special widget that is placed on the site.
There are various services that help implement messenger marketing for companies. They offer the development of chatbots that do not require special skills. In addition to messenger services, they can also include email services for other useful tools. In this way, the company can close both messenger marketing tasks and others through one service for a very affordable subscription fee.
To use the tool effectively, it is important to regularly increase customer engagement by sending them notifications. In addition, it is necessary to respond to user feedback and their problems. This will help improve the service and make changes to the chatbot algorithms. It is important to personalize the interaction, so you can increase customer loyalty.
