Motion design and its advantages
Motion design uses elements of animation to enhance the appearance of websites and applications. This approach makes it possible to carry out important branding tasks.
The main advantage of motion design is its ability to present information consistently. This helps accurately convey the brand concept and fully display its visuals. Motion design elevates communication with the target audience. It stimulates certain actions.
Advantages of a branding strategy
This approach helps structure the overwhelming flow of content that consumers face. It allows a company to stand out and attract the right audience. When using motion design tools, focus on the following aspects:
- The sequence of elements is important for implementing a storytelling strategy. This approach simplifies the understanding of complex information and makes content more engaging.
- It increases engagement by using visually appealing elements that hold users’ attention. This is especially important for social networks, where maintaining the audience’s interest over time can be difficult.
- The tool enhances memorability by broadcasting video content. The key is the accessibility and ease with which information can be conveyed through videos. Additionally, it opens up new opportunities for creativity.
Focusing on moving visuals can give a company a winning position and benefit. However, many brands are not ready to switch to new formats due to a lack of flexibility. Introducing motion design tools would be an excellent step toward raising competitiveness.
What is important to remember when using the tool
When implementing a strategy, it’s important not to overdo it. A comprehensive approach where all elements of the brand are in motion will not always be effective. A better approach is to take a measured approach and identify several assets that need revitalization. The main goal is to use design to draw attention to the necessary digital touchpoints. This can entail transforming the logo or changing the typography. Adding movement to these elements will refresh the brand’s image while maintaining its recognizability.
As with any other approach, it is important to understand the product’s value to the target audience. Then, proceed to form an updated design based on this understanding. At the same time, the motion strategy must be comprehensive. Animating individual elements in isolation from the overall concept reduces the preservation of a unified branding concept. Creating a database of animated assets for various future channels will be useful. This will allow the business to adhere to a unified style, increasing recognition. The designated assets are combined into a motion system that conveys the company’s identity. Each asset should have a specific goal, such as demonstrating the business’s dynamism or commitment to tradition.
