Global sales trends: the experience of experts
The global market is overflowing with offers from various sectors, and now it is difficult to come up with something unique or to interest customers solely with a fresh idea. Therefore, to stay afloat, businesses need to make titanic efforts and come up with new options to attract customers. A comprehensive analysis of the market and target audience will come to the rescue, sales trends will also be useful.
The first way to increase interest from customers is to give them a demo. According to HubSpot experts, the customer is primarily interested in the product to help them solve a problem, not how it works or how it is designed. It’s essential for the consumer to understand that the business knows and shares its needs. That is, a demo that will provide the customer with the tool they need will sell better than a complex product whose usefulness is not obvious at first glance.
One of the trends in Internet sales is a comprehensive approach. It is very rare to get a ready buyer after the first contact. In order for the person to become your client, it is necessary to find points of contact, remind them of yourself, and communicate regularly. This is much easier to do due to IVR technologies which automate communication processes and make the task much easier. But it is necessary to consider that it is possible to reach a significant result only if a multisensory approach is used. Different variants of communication should be used – calls, emails, communication in messengers, and social networks.
As effective sales trends in 2022, it is possible to define various solutions based on artificial intelligence, which provide the buyer with a full-fledged solution to his problems and create a semblance of live communication with the brand. For example, VR masks of products on social networks – users can try on a mask and select the desired product – the color of hair dye, lipstick, tracksuit, or sneakers.
According to the top manager of Help Scout, the next 5 years will bring significant changes in the hierarchical structure of companies. It will gradually flatten out, which is due to the global transition to a remote format of work. In this case, the focus is more and more shifting to ensuring business results, and modern technology is a great help in this. As a result, the number of managers will decrease, and the number of performers will grow. Such processes affect sales trends, when one person, using innovative solutions and market opportunities, will be able to provide large volumes of requests without control from a manager.
Personalization as a sales trend is gaining more and more momentum and types. One of them is the ability to interact with the customer on a free-of-charge basis or to provide them with extended services on a paid basis. Many people, having taken advantage of the free option, later move on to a premium service. This option of getting a reliable customer for a long time is a popular sales trend on marketplaces and is also suitable for SaaS companies. Free service allows you to get acquainted with a company’s products, evaluate them, and then switch to a paid cooperation format, getting all sorts of benefits.
