Tag: Branding

Branding mistakes and how to avoid them Branding strategy is important for corporations and small businesses alike. In most cases, ...

Brand equity and its components Brand equity is the main driver of a company's attractiveness to customers. And brand equity ...

How brand equity analysis helps build consumer trust The modern marketplace features oversupply. This, in turn, increases competition and forces ...

What elements startup branding involves  Startup branding is about increasing the visibility of the company and its products. This strategy ...

Effective brand films: how to create memorable content Brand films are a great way to capture your audience's attention and ...

Why you need an international brand Expanding and entering new markets is a natural stage in a company's development. Eventually, ...

How an innovative leader achieves success In a dynamic market, it is essential to remain flexible and responsive to change. ...

Why brand updating is important Every brand has a life cycle. If a company does not keep up with current ...

How a personalised brand works According to the business consultant and marketing expert Yuriy Dubkov, one of the fundamental principles ...

Responding to change: options for strategy implementation People's tastes and preferences are fickle. Companies need to respond to this trend ...