Tag: Branding

Brand positioning: an overview of the main strategies Brand positioning is about creating an image of a company that differentiates ...

Brand strategy: features of creation A successful brand strategy must be consumer-centric to create a strong relationship between the company ...

HR brand as one of the components of brand reputation The reputations of corporations such as Google, Microsoft and Coca-Cola ...

Premiumisation as a trend: problems of approach Premiumisation is one of the most popular trends in the market, attracting companies ...

Why technology branding is important for IT companies Technology branding is one of the most important factors in business development ...

How to get consumers to pay attention to a new product Creating a new product and launching it in a ...

What elements does the brand platform contain A brand platform is a tool that includes all the characteristics of a ...

Brand stretching and extension: their types and features In branding, there are terms like "brand stretching" and "brand extension". These ...

How a personal brand helps a business maintain its position in the marketplace A personal brand is a powerful tool ...

How cross-cultural design helps us become successful in different markets A logo is necessary for a brand to present itself ...