Tag: Branding

Sales increase for marketing agencies with a branding strategy The main objective of any business is to increase sales to ...

Pricing strategies: how to choose the best approach Finding the optimal pricing mix is a complex task that requires market ...

How brand evolution can help you stay relevant Companies come and go, and even old companies are not immune to ...

What is a fandom, and what is its value for brand development? According to Pollstar, Taylor Swift's world tour became ...

How luxury branding creates a dream Luxury branding operates according to its own rules, different from those of mass-market strategies. ...

What branding trends are relevant in today's marketplace? Changing consumer attitudes and technological advances are impacting the interactions between businesses ...

What elements make up the brand message A brand message is a complex concept that refers to the message a ...

Brand positioning: an overview of the main strategies Brand positioning is about creating an image of a company that differentiates ...

Brand strategy: features of creation A successful brand strategy must be consumer-centric to create a strong relationship between the company ...

HR brand as one of the components of brand reputation The reputations of corporations such as Google, Microsoft and Coca-Cola ...