Tag: Branding

Premiumisation as a trend: problems of approach Premiumisation is one of the most popular trends in the market, attracting companies ...

Why technology branding is important for IT companies Technology branding is one of the most important factors in business development ...

How to get consumers to pay attention to a new product Creating a new product and launching it in a ...

What elements does the brand platform contain A brand platform is a tool that includes all the characteristics of a ...

Brand stretching and extension: their types and features In branding, there are terms like "brand stretching" and "brand extension". These ...

How a personal brand helps a business maintain its position in the marketplace A personal brand is a powerful tool ...

How cross-cultural design helps us become successful in different markets A logo is necessary for a brand to present itself ...

How to come up with a catchy tagline: features of advertising phrases Brand positioning is a painstaking job that involves ...

Design trends: an overview of popular techniques and their application Success in web design, as in any other field of ...

The Tone of Voice and its importance to business success There are brands whose ads are recognizable from a thousand ...