Tag: Branding

Brand analysis: peculiarities of evaluation  Brand analysis is necessary to understand whether a business is headed in the right direction. ...

Brand name: how to choose the best option Creating a business from scratch involves taking a lot of things into ...

Graphic design trends: an overview of the main new products New graphic design trends regularly appear on the market. Some ...

Emotional design and its components The modern consumer has become spoiled, he comes not just to buy a product or ...

Why a brand archetype is needed It happens that one product attracts at first sight, while the other repels. In ...

What rebrand is for In the case of a radical change in development strategy, changes in activities, or approaches, companies ...

The concept of monogram: why a company needs a monogram  The concept of monogram is an essential element of the ...

The concept of design psychology: an overview of basic principles Creating the design of the website or the appearance of ...

What is strategic branding: an overview of the concept  Any business begins with the setting of a global goal, around ...

How a company's business reputation can be damaged by employees' social media A company's business reputation is made up of ...