Brand archetype as a tool for building effective communication with customers
Why a brand archetype is needed It happens that one product attracts at first sight, while the other repels. In ...
Tag: Branding
Rebrand: how to create a new image for the company
What rebrand is for In the case of a radical change in development strategy, changes in activities, or approaches, companies ...
Monogram as a tool for brand identification
The concept of monogram: why a company needs a monogram The concept of monogram is an essential element of the ...
Design psychology as an aid to brand promotion
The concept of design psychology: an overview of basic principles Creating the design of the website or the appearance of ...
Strategic branding as a way to interact with consumers
What is strategic branding: an overview of the concept Any business begins with the setting of a global goal, around ...
The business reputation of the company: how it is affected by the social networks of employees
How a company's business reputation can be damaged by employees' social media A company's business reputation is made up of ...
What steps include brand building and promotion
Brand building: step by step instructions Branding is a long-term process that helps build trust with the target audience, influencing ...
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