Tag: Marketing

Account-based marketing: the key elements of an ABM strategy Account-based marketing, or ABM, combines a variety of strategies to work ...

Content marketing metrics: an overview of popular metrics In most cases, it is difficult to measure the ROI of content ...

YouTube podcasts as a way to promote audio shows Podcasting is one of the most popular forms of media. Millions ...

B2B marketing: what to consider when implementing a strategy B2B marketing is evolving rapidly, driven by technological advances and changes ...

How to work with Similarweb: features of the service Market analysis is a fundamental tool for developing a marketing strategy. ...

Multichannel marketing: stages of strategy development Multichannel marketing is an advertising strategy that uses different digital channels to reach as ...

Benefits of Google Alerts for tracking brand mentions Launched in 2003, Google Alerts has become one of the most popular ...

Marketing ROI: how to improve your return on investment in promotion The implementation of all measures in the promotional strategy ...

Why customer retention is important to a company The American speaker Fred Reichheld once said it costs 5-25 times more ...

Show box: features of this type of POS material The marketing term show box has two meanings. On the one ...