A/B testing: how to test the effectiveness of changes to the site
A/B testing as a tool to improve site usability Site usability and an intuitive interface play an important role in ...
Tag: Marketing
TV ads as a reliable tool for attracting customers
TV commercials Since its inception, television has occupied an important place in people's lives, making it a great tool for ...
Performance metrics: how to use ROI, ROAS, and ROMI indicators
How performance metrics help grow a business Investments in business development must pay off, and it is desirable that it ...
Customer Development business building model
What steps the Customer Development approach includes Every year millions of startups appear in the world, but only a few ...
Influencer marketing as one of the most effective promotional tools
Influencer marketing: the effectiveness of attracting macro and micro-bloggers Every year, social networks are taking more and more of a ...
Target audience analysis: the main stages of studying your consumer
How to analyze the target audience: what to pay attention to Official statistics say that about 56% of startups fail. ...
Engagement rate: the importance of audience engagement for social media promotion
How to calculate the engagement rate The engagement rate helps to understand how effective the promotion strategy is. This indicator ...
Customer acquisition strategies: an overview of the most effective
Customer acquisition strategies: how to choose the best solution The competition in the market is growing, and every day it ...
Working with negativity: how to save a company’s reputation
Working with negativity: an action plan The development of a company and its activities in the marketplace involve various situations ...
Messenger marketing: an effective tool for interaction with customers
What tasks messenger marketing helps to solve The popularity of chatbots has given marketers yet another tool to promote and ...
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