Brand strategy: features of creation A successful brand strategy must be consumer-centric to create a strong relationship between the company...

Sales channels: how to find an effective one Channels are one of the most important components of a marketing strategy....

How to improve multi-project management Project activity accounts for around 30% of GDP in developed economies. Logically, many companies pay...

Marketing ROI: how to improve your return on investment in promotion The implementation of all measures in the promotional strategy...

HR brand as one of the components of brand reputation The reputations of corporations such as Google, Microsoft and Coca-Cola...

How to avoid Google Algorithms: recommendations At the beginning of the development of SEO, website publications were texts with many...

A sustainable pace of work to avoid overtime Errors in management and misjudging the volume and complexity of work lead...

Why customer retention is important to a company The American speaker Fred Reichheld once said it costs 5-25 times more...

Premiumisation as a trend: problems of approach Premiumisation is one of the most popular trends in the market, attracting companies...

Short videos and their effectiveness in promotion Short videos have been trending in content marketing for some time now, and...