What elements does the brand platform contain A brand platform is a tool that includes all the characteristics of a...

How to do image testing for advertising correctly In most cases, the reason for making changes to creatives or creating...

What a project management office is and what it does In every organization of any level, it is important to...

What Web3 is and its impact on the digital marketing industry Technology continues to evolve and influence all areas of...

Brand stretching and extension: their types and features In branding, there are terms like "brand stretching" and "brand extension". These...

The luxury segment and the psychology of luxury promotion Most consumers are confronted on a daily basis with marketing techniques...

RACI matrix and examples of its use in project management In project management, you need to design and change processes...

A/B testing as a tool to improve site usability Site usability and an intuitive interface play an important role in...

How a personal brand helps a business maintain its position in the marketplace A personal brand is a powerful tool...

How lead generation works: peculiarities of the method Lead generation is a tool that allows you to increase user interest...