Team building: popular event formats Team building is an interactive event that helps to bring the team together. It involves...

Workshop as a tool for sharing experience and developing skills   A workshop is an event where people gather to learn...

Why you need an international brand Expanding and entering new markets is a natural stage in a company's development. Eventually,...

AI in marketing: how to create adverts that attract attention Creating an ad from scratch is a complex task that...

A kickoff meeting as a key stage in product development The kickoff meeting is the starting point for product development....

How brand representation helps to attract a diverse group of consumers to a brand Modern marketing focuses on creating visual...

How an innovative leader achieves success In a dynamic market, it is essential to remain flexible and responsive to change....

Using AI in Google Ads: Artificial Intelligence features Artificial intelligence has had a significant impact on many business sectors, including...

What responsibilities a product owner has in a project Working with the Scrum framework involves different roles, each with its...

SPIN Selling: the peculiarities of the technique   There are different sales methods for various categories of goods. Premium products require...