Programme management as an important element of business development
What objectives programme management helps to achieve One of the keys to successful project implementation is a clear organisation of...
How a loyalty programme works: an overview of the strategy
Loyalty programme as a tool for building customer trust A loyalty programme is one of the main tools for customer...
Brand differentiation as a way of highlighting a company’s uniqueness
How brand differentiation can strengthen your competitive advantage Today's market is overflowing with diverse offerings. In such conditions, it is...
Competitor ads: how to use advertising to analyse the market
How competitor ads can help improve your marketing efforts By analysing your competitors, you can learn from their experiences and...
P3.express project management methodology and its benefits
What makes P3.express different from other methodologies The use of methodologies greatly simplifies project management and makes processes more structured....
How to use gated B2B content to attract customers
Paid B2B content: consumer benefits Marketing activities are regularly changing, not just for working with the end consumer. Approaches are...
Static and dynamic identity: characteristics
How a dynamic identity can breathe new life into a brand Companies are fighting tooth and nail for every consumer...
Why it is difficult to measure social media ROI
Social media ROI and how to improve it According to Sprout Social, 55% of consumers learn about brands through social...
Stakeholder mapping as a tool for managing project processes
How to organise stakeholder mapping Stakeholder mapping is creating a map that shows all the participants in the process and...
AI tips as a way to simplify the marketer’s activities
AI tips: how to use the potential of AI in marketing Artificial intelligence saves specialists time and energy by taking...
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