Remote team: team building tips The pandemic has forever changed the approach to work. What was once a place-based activity...

Tools to take B2C marketing to the next level The business-to-consumer sector focuses on selling goods and services to the...

How a personalised brand works According to the business consultant and marketing expert Yuriy Dubkov, one of the fundamental principles...

Google text ads as an effective tool for an advertising campaign One of the most effective tools for online promotion...

Why it is important to perform project risk management Team leaders face serious challenges in their professional lives. This is...

Digital marketing on LinkedIn and how to implement it   Traditionally, the leading digital marketing platforms have been Facebook and Instagram....

Responding to change: options for strategy implementation People's tastes and preferences are fickle. Companies need to respond to this trend...

How Google Discover works: service features   Any website's main task is attracting targeted traffic, which allows it to attract customers....

What objectives programme management helps to achieve One of the keys to successful project implementation is a clear organisation of...

Loyalty programme as a tool for building customer trust A loyalty programme is one of the main tools for customer...