Sales increase for marketing agencies with a branding strategy The main objective of any business is to increase sales to...

Advertising testing: the peculiarities of organising the research The effectiveness of advertising depends on how well the marketing strategy matches...

Planning: how to choose the best type and method Planning is an essential part of any project. It allows you...

Social marketing: the evolution of promotional approaches Social marketing is one of the most important advertising tools. However, the sheer...

Pricing strategies: how to choose the best approach Finding the optimal pricing mix is a complex task that requires market...

Lead generation in TikTok: peculiarities of setting up an advertising campaign The market is becoming increasingly competitive, leading to higher...

CRM system as one of the key tools for companies A CRM system is an indispensable tool for organising business...

Account-based marketing: the key elements of an ABM strategy Account-based marketing, or ABM, combines a variety of strategies to work...

How brand evolution can help you stay relevant Companies come and go, and even old companies are not immune to...

Key direct response advertising strategy tools Direct response advertising is a marketing strategy that encourages consumers to act immediately. It...