What branding trends are relevant in today's marketplace? Changing consumer attitudes and technological advances are impacting the interactions between businesses...

Rakuten Advertising improves partner discovery for advertisers Rakuten Advertising has announced a new solution for finding partners to achieve marketing...

Project management tools and the difficulties in using them Project management tools can greatly simplify the implementation of marketing tasks....

How to work with Similarweb: features of the service Market analysis is a fundamental tool for developing a marketing strategy....

What elements make up the brand message A brand message is a complex concept that refers to the message a...

How to organise an online store promotion Online store promotion is a complex task involving much trial and error. Success...

Project management communication plan: what to consider Proper communication is one of the main factors of project work. Interaction between...

Multichannel marketing: stages of strategy development Multichannel marketing is an advertising strategy that uses different digital channels to reach as...

Brand positioning: an overview of the main strategies Brand positioning is about creating an image of a company that differentiates...

Is there a need for brand promotion in the metaverse? Following the hype that accompanied the development of the metaverse...