Premiumisation as a trend: problems of approach Premiumisation is one of the most popular trends in the market, attracting companies ...

Short videos and their effectiveness in promotion Short videos have been trending in content marketing for some time now, and ...

How to make large project management a success  Success in any activity depends on a well-developed management strategy. It should ...

Show box: features of this type of POS material The marketing term show box has two meanings. On the one ...

Why technology branding is important for IT companies Technology branding is one of the most important factors in business development ...

Disruptive content: what makes it special Every marketer strives to create disruptive content that grabs consumers' attention and gets the ...

ERP system as an effective tool for optimizing company operations The need for digitalization is no longer in doubt. Without ...

How to increase consumer trust online with ORM Personalization is considered an established trend in the market. It manifests itself ...

How to get consumers to pay attention to a new product Creating a new product and launching it in a ...

When aggressive marketing works Aggressive marketing is a promotional tool based on manipulative and provocative techniques. Such advertising should evoke ...