Why a brand archetype is needed It happens that one product attracts at first sight, while the other repels. In ...

How BTL advertising helps to attract and retain customers One of the main goals of marketing is customer retention. You ...

MVP, minimum viable product: how to insure a project against failure According to official statistics, about 92% of all startups ...

MENA marketing: effective tools for promotion in the region The market in the Middle East and Turkey is becoming more ...

What rebrand is for In the case of a radical change in development strategy, changes in activities, or approaches, companies ...

Link building: features of the approach It is not enough just to develop a beautiful and user-friendly website, you need ...

How to work with the critical path method: its features The critical path method of a project is a management ...

How to conduct a competitor analysis: instructions Competitor analysis is one of the initial steps for a company that has ...

The concept of monogram: why a company needs a monogram  The concept of monogram is an essential element of the ...

What a targetologist should be able to do  One of the tools for promotion is advertising on social networks. It ...